The spread of the Covid-19 pandemic has impacted a variety of individuals and industries worldwide. But how has it affected the coffee industry in India and what are the recovery prospects?
With the rising number of reported Covid-19 cases in various parts of the world, many countries have placed themselves on a lockdown. This is part of the effort to contain the virus and minimize its spread.
Unfortunately, the need for a lockdown has caused many businesses and industries to suffer as they are unable to operate. This guide will take a look at its specific impact on the coffee industry of India, and its population in general.
Covid-19 in India Puts Poor at Risk
In 2015, India was hit by the swine flu that affected over 31,000 people and killed over 2,000. With the transmission of the Covid-19 virus in the country, doctors and health officials are expecting the numbers to be much higher this time. The infectious ability and transmission of the novel coronavirus make it more contagious than any other viruses the nation has seen in the past few decades. It is now threatening to take hold of India as it has in many parts of the world, such as China and Italy.
In the past few weeks since the first confirmed case in India, the number of positive cases has continued to rise exponentially. As of the last week of March, the total number of deaths was at 29 and the positive cases at 1,050, based on data from Bloomberg. But since there is a lack of testing kits available, authorities fear that these numbers will go up in the coming days.
Since India has the second largest population in the world, there is a lurking fear among officials that the country might not be capable of handling those cases. India is known for its under-funded medical system and the number of doctors and hospital beds are outnumbered by its citizens.
The government has imposed a lockdown on major cities, which forced many laborers and workers back to their villages. There were also reports of deaths as a result of these people trying to reach their homes.
According to a study conducted by the University of Michigan, the projected number of cases in India could be at 915,000 by mid-May of 2020. That is more than the reported case worldwide!
How Has Covid-19 Affected the Coffee Industry?
The coffee industry in India is one of the country’s main economic sources. But with the continuous spread of the coronavirus pandemic in various parts of the world, the industry is set to take a hit. In particular, Italy is one of the top export destinations for India’s coffee production. Since Italy has been on a lockdown due to the exponential rise of covid-19 cases in the country, the export of coffee to Italy has dropped significantly, too.
According to statistics, one-fifth of India’s coffee produce is shipped to Italy. Understandably, this has stopped since Italy was put on a lockdown. Most of the coffee producers have sent out their final shipment in the past few weeks or months. With the stop in production, it is expected that the real impact of loss for the coffee industry will be felt in the April to June quarter of this year. This was revealed by the President of the Coffee Exporters Association in India, Ramesh Rajah, in an interview for The Hindu Business Line.
Logistical Limitations Affecting Exportation
Aside from the exportation challenges, there are also logistical limitations that the coffee industry in India has experienced due to the Covid-19 pandemic. The availability of shipping containers is one of them. Even though there are other export destinations for Indian coffee, the shortage of containers and limited availability of shipping agencies have posed a problem. This can be attributed to the closure of most businesses in China where many coffee exporters in India get their supplies from.
Coffee Shops Are Taking a Hit
The effect of covid-19 is not only felt in the exportation of coffee products. The impact can also be felt locally. The main reason for that is due to the imposed quarantines and lockdowns on major cities of India. Since people are advised to stay at home to limit the transmission of the virus, it also means fewer people are going out to cafes and other coffee shops. The local coffee shops in India are among the pillars of the coffee industry. Without them, the local demand and market for coffee will also drop significantly.
Sale of Coffee Products Locally Are on Flux
Some cities in India report a lack of buying among people when it comes to coffee products. But there are also areas where people are panic buying. There are some residents who would hoard coffee powders, filters, and other coffee-related products, for instance. The act of panic buying and hoarding can cause a huge discrepancy in the supply chain, resulting in many not being able to get hold of these products. It causes a disruption in the supply chain as the products are not equally appropriated.
Worst Case Scenario
The worst case scenario for the coffee industry is the loss of jobs for many employees. Since the producers and makers of coffee in India are unable to export their items or have limited production, it could mean that some of them may have to lay off their workers.
These companies are losing a significant amount of money from sales and they are unable to cope with the cost of production and are unable to pay for their employees’ salaries. As a result, many Indians will lose their jobs due to the lack of production and sales.
How Can Indians Help the Coffee Industry Recover?
Just like the hospitality and travel industry, the coffee industry in India is taking a huge hit from the Covid-19 pandemic. While the situation looks dire at the moment, there is still plenty that the coffee industry can do to recover once the virus scare is over.
One of the ways that Indians can help the local coffee industry recover is by supporting their local coffee producers. Instead of buying imported coffee goods, we must stick to the local brands in order to facilitate economic recovery.
Another way is for local businesses to support the coffee industry, too. Just as the locals are encouraged to support local coffee brands, so should businesses such as coffee shops and the like. This will help to get the economy back on its feet following the global pandemic. It will be a slow and arduous process, but with the full cooperation of citizens, local businesses, and the government, it is possible.